Learn how I and the team helped the Swedish Rails, a state owned company, transform to a green interactive experience brand and grow the sales with €75 000 000 , sell 97 % of their product in digital channels and increase the CSI score by 17%, in only five years.
As the Director of Marketing Creative Studio and Brand at Star Stable, I have transformed a team of 17 people from a production unit into a strategic creative partner that delivers business value, creative content, and brand user experience using data, insights, and creativity. We operate in 189 countries, in 14 languages, serving over 26 million registered players.
With the new setup we have been able to have:
More results on creative leadership
800% increased brand production value
67% reduction of external expenses for creative production
36% shortened time to market
23% increased earned attention
10% increased brand awareness
Leadership
As a leader I believe in inspiring my team members to develop their skills as a team. Making sure the individual development goes hand in hand with the company's goals. Creativity is a team sport and psychological safety is the foundation.
To build a creative culture I work intensively with feedback as an important tool and encourage my team to take risks and dare to fail. We even have a ‘failabration’ fika to share our failures within the team and learn together. Without a team that dares to test new things and challenge the norm, there will be no creative solutions that push for the extraordinary.
But talking about leadership is one thing, practicing is so much more important. When I left my role as Executive Creative Director at PwC Experience Center, I received this in ordinary mail. Maybe this gives a better picture of what kind of leader I am accordingly to my team.
